It doesn’t matter how passionate and determined we might be about our real estate investing business; a business, real estate deals, profits are non-existent without effective and consistent marketing.
When I’m talking about effective real estate marketing tools, our marketing must be targeted toward motivated sellers or we’re wasting our real estate marketing dollars and time on people that aren’t serious about selling their houses. The objective is to find solutions for homeowners that need a lifestyle change of some kind on a property that we can also make a profit from.
Marketing creates leads and leads can become deals- real estate deals can produce big profits.
There’s so many ways to generate leads -I’m going to list ALL of them that I know of off the top of my head.
Feel free to add to this list here as well.
Using printed info, these are some of the low cost advertising rei tools/ideas that can supply real estate investing leads.
- Business cards
- Small newspaper ads
- Free ads at craigslist and other sites
- Signs
- Door hangers
- Utility workers
- Flyers
- Grocery store carts
- Bulletin boards
- Billboards
- TV
- Radio
- Referrals
- Bus stops
- Laundry mats
- Community events
In terms of outreach to people, places and agencies – Here’s a list of the ones that I’ve used and a few that my investing/investor colleagues have used.
( Check out Flipping For Quick Cash Marketing System Here)
- Title Companies
- Home Inspectors
- REIA Clubs
- FSBO’s

- Bankruptcy Attorneys
- Homeowners Associations
- Burned out Landlords
- Bail Bondsmen – often due to legal reason, these agencies end up with properties that need to be sold.
- Code Enforcers – know the neighborhood violations, etc. Got any in your family?
- Hard Money Lenders- interview one and have this discussion
- Meter Readers
- Waste Management – know the neighborhood- vacants, REO’s, etc
- Divorce Attorneys
- Probate/Trustees – aware of /oversee many files. Interview one.
- Tax Offices – publish in newspaper, contact them for more info
- Garage Sales- newspaper for locations/dates. sometimes these folks are (underground) motivated sellers as well.
- Estate Sales- do you know anyone that coordinates these? If not, time to meet one or check the newspaper for locations/dates.
- Vacant Houses
** Every time you go for a ride, take a different route to get to know your neighborhood, the properties, comps, vacants and utility workers.
Now that we’ve examined many different marketing and advertising ideas, over the next couple of days- pay attention to people that you already know in these roles that you can offer a referral reward to for bringing you deals.
Another REI Tool for you!
If you need the actual templates, scripts, postacards and letters to target those deals
CLICK HERE and you’ll get an Instant Download sent to your inbox.
Chat soon.
To your massive success,
Karen